As of this week, I am now part of American Biz, Inc. They are a company that buys and sells business, seeks investors for business opportunities, builds and sells computers, and web design. We have a new office at NE 32nd Street and A1A.

One of my first projects that I am heading up is the re-design of Dirty South Radio. The site is getting tons of traffic and is not even optimized. Its current success is on popularity alone, and we plan on taking full advantage of this traffic to make money off of it. We are also in the process of creating a new blog and a separate store front to sell his t-shirts.

My personal web site will remain as the main marketing vehicle to promote American Biz products and services. Stay tuned for more updates.

Popularity: 89% [?]

Files under Blogging, seo | 1 Comment | 1 Comment »

Jack and Jill logged-on the Net
To make a pile of money.
Jack got banned.
When Google got mad
And Jill became violently upset by Jack’s blatant and reprehensible black-hat tactics.

Popularity: 5% [?]

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RankQuest WatchRank is a very powerful, and one of the top search engine ranking tools out there on the web. WatchRank collects website position for keywords or phrases for a specified URL from Google . It is a top search engine ranking tool because it monitors the position of URL, displays variation in position and provides overall performance.

Using RankQuest WatchRank can make you more efficient at checking your website rankings. Anyone who has ever checked their website rankings will type in their search term into a search engine, and go page by page trying to find their listings. RankQuest WatchRank will only display the ranking for your keyphrase if it is in the top 10. position website optimization tool.

Key Features of RankQuest WatchRank

• Graph to view the weekly trend for a particular keyword
• A performance scale, to judge the performance of the page.
• Better installation experience.
• Ability to monitor multiple keywords for a web page
• Import keywords from a site and analyze it before configuring.

This is a top search engine ranking tool because it will make it easy for you to optimize your website so that you can improve search engine rankings. Best of part of it all is the consitency. The rankings that are displayed are the same when you confirm it in Google. Other tools don’t have that consistency.

Popularity: 7% [?]

Files under search marketing, seo | 1 Comment | 1 Comment »

Organic Search Traffic is 85% of all internet traffic. 76% of all consumers do research on products and services on the internet before they buy. Organic traffic is consumers and potential clients typing in specific search terms into the Google Search Engine and finding the results. 98% of all internet users who are searching for something on the Internet will stop on page 2 and go no further. If you appear on page 4, 5, 6, etc. you will not be found as people will not search beyond page 3 (unless they are really digging). It is no wonder why organic seo is becoming a key success factor in having a web site.

As a Florida Organic SEO Specialist, I can get you to page one of Google and keep you there. I use a suite of White Hat techniques that produce results that almost no other company can give you for the price I charge. My optimization packages includes on page and off page optimization, back linking, article submission, blogging and additional social media techniques that would be specific to your website. I can integrate a PPC campaign along with Organic Optimization.

Who will work on my website?

I’m Nick, an Florida Organic SEO Specialist located in Fort Lauderdale, and I’d like to work with you on your next website project. I own a home-based SEO consultancy. I have SEO packases that can fit within your budget and let you know exactly what I can or cannot do (and there is little I cannot do when it comes to website design). I understand that each client is different, but the time frame for each project is important. Because of this, I like to work fast and deliver the goods on time. I value honesty in every business relationship and will work hard to accomplish your project requirements.

If you are looking for a Florida Organic SEO Specialist, contact me today to discuss your next project!

What this Florida Organic SEO Specialist can do for you is:

• - Edit an existing website
• - Design your website from scratch
• - Java Script; interactive web-menus reminiscent of Flash (transparency effects, etc), but more elegant, faster to load implementation
• - HTML; site-layout with div blocks and/or tables, web forms, CSS (Cascading Style Sheets)
• - Google SEO; modification of site content and site linking to improve Google page rank
• - Google PPC; I am now a Google advertising professional
• - Flash Actionscript versions 2.0 and 3.0
• - Flash animation & aesthetics

My organic SEO experience with includes:

• Keyword research
• SEO tools
• social media optimization
• Source code optimization
• Link building
• creating and setting up blogs
• cleaning up folder/URL structure of a website;
• optimization of metatags, H1 tags, alt tags, image naming and interior linking architecture.
• Enhance organic traffic flow for a number of key search terms within major search engines
• Incorporate new information into the site through content development
• Running Google PPC Campaigns.

My hourly rates are an affordable $35/hr. Regardless on the project scope. Many Florida Organic SEO Specialists charge $100 per an up.

If you are looking for a Florida Organic SEO Specialist, contact me today to discuss your next project!

Looking forward to earning your business.

Popularity: 10% [?]

Files under Social Media, search marketing, seo | Leave a Comment | No Comments »

Awhile back I wrote an article about Undergrounds Coffeehaus in Fort Lauderdale, who opened two months ago to begin brewing for the coffee lovers and those simply seeking an alternative to the nearby bar. This small business does not have their own website with its own domain name. All the have is a MySpace profile page.

This got me thinking. Does a small business really need their own domain name to establish a presence on the web? In a word, no. Undergrounds Coffeehaus is just another example of a small business who is leveraging the power of social media. Social media describes the use of online technologies and practices that people use to share opinions, insights, experiences, and perspectives. It is the building of an online network of friends that can generate either positive or negative word of mouth for a business. For those of you looking to start up a business and do not have enough money to build a website, consider signing on with one of the social media sites. It does not have to be a custom design and fancy looking. A plain and simple one will do just fine. If you have the money to build a website, signing on with social media sites will expand the brand of your website.

Undergrounds Coffeehaus, still alive and kicking, has built a powerful friends space and keeps them informed about events happening at the establishment. However, can they do much more with their MySpace profile page to build their brand on the web? Absolutely! For example, using the groups feature, they can create discussion groups on a variety of topics, such as having online reading groups discussing your favorite book, or having discussions with local artists who are having their work featured at the company. Undergrounds Coffeehaus is currently featuring the artwork of Travis Wright. To expand their brand on the web and on the MySpace community, a group discussion page can be set up to allow the artist, Travis Wright, to discuss his artwork and his inspirations.

Obviously if you have your own domain name, leveraging social media in this manner to promote your website is a valuable tool that cannot be ignored. Knowing your target audience is key to effectively leveraging social media to build your online brand. MySpace is geared towards the twenty-somethings, whereas Ryze is focused on the working professional. There are other social media sites out there, such as Newsvine, Hi5, Friendster, and FaceBook.

The key is to know your target audience and tailor your group discussions towards that audience. As the group discussion grows in popularity, more people will see the link to your website, thus will click on it for more information. You are also building relevant links to your website, and in the eyes of Google, is powerful enough to increase your page rank as well as search rankings. Quality, and relevant backlinks are still a major factor in page rank.

Other small business resources that can be used to build a web presence with or without a website include the use of the Google Local Business Center, Google Base Online Classifieds, and Google MyMaps. The Google Base Online Classifieds can be tied in with a pay-per-click campaign. Google Notebooks, the equivalent to Microsoft OneNote, has proven to provide good search rankings. You can add links to websites that you find on the web to your Google Notebook, and share with the world by making it public. I have created several Google Notebooks for a variety of websites, and those websites have shown up in the search results.

Popularity: 10% [?]

Files under Social Media, search marketing, seo | Leave a Comment | No Comments »

I was browing through Craigslist looking for freelance web projects when I came across an ad. This person was looking to create a MySpace page so that she could blog about real estate trends, investment, etc.

She said that she needed someone to create an image and profile and marketing effort setting up and maintaining a MySpace page. She claims to be a 30 yr old female, former model now in commercial real estate in New York City trying to get more clients and business. She wants a photo section obviously but also wants to have a Realty Blog section where she can talk about real estate trends, real estate investing, forecasts, recent deal signings, dealmakers, etc that will help her get more business. Basically she is trying to get alot of exposure and more clients.

As I gave this some thought, I responded to her ad with my thoughts on how to effectively utilize social media after thinking about what search engine marketing really is.

Some of the naive people continue to think that seo and search engine marketing are two completely different animals, when in fact, SEO is really a part of SEM. To better help you explain this, take a piece of paper and draw three circles in a triangular pattern. Have one circle at the top, and two circles at the bottom. In the top circle, write in SEM. In the bottom two circles, write in SEO and PPC respectively. What this simple diagram shows is that search engine marketing consists of two categories: search engine optimization and pay-per-click advertising. Search engine optimization, or SEO, is the free, organic links, while Pay-per-click are the paid links. Being ranked in the organic search results has much more value than pay-per-click since most of the clicks come from the organic listings.

I began to tell her that she should start a blog as a standalone brand with its own optimized domain name. To find an optimized domain name, begin thinking about what you want your blog to be about. In this example it would be about real estate investing. Do a check in Overture to see how many searches your targeted keyphrase is attracting. Next, type that phrase into Google with the quotes around it to see how many competing pages are presented. By using quotes, you asking Google to show only those pages that exactly match your keyphrase. This is your primary competition. To be effective at ranking, the number of competing pages should be less than 1,500.

After you have chosen your targeted key phrase and registered it as a domain name, you can create a MySpace profile page that is very simple and basic. Download FriendBlasterPro and use it to find and add friends to your friend list. Next, create a group on MySpace. If you are into real estate, then call the discussion group “Real Estate Investing for Beginners.” Since the audience at MySpace are typically twenty-somethings, you can then tailor this group discussion to the twenty-something crowd that exists on MySpace that interested in real estate.

You can do the same thing by creating a Ryze account. The audience on Ryze is effectively working professionals; so you can create a group also titled “Real Estate Investing.” However, the discussion needs to be tailored towards the working professional since the majority of users on Ryze are working or mid-career professionals. There is one thing to note. To create a group on Ryze, you must upgrade to at least the Gold Membership. The free account does not allow you to create groups.

So if you are a real estate professional looking to establish a web presence, here you have two target markets: the twenty-somethings and the mid-career working professional. By conducting and moderating these group discussions on these two communities, it will expose your blog as a standalone brand and strengthen it; allowing you to be seen as an expert in this area.

Since MySpace and Ryze are both trusted sites in the eyes of Google, this can allow you to effectively use social media to promote your websites, thus increasing your rankings as a result. You will also have incoming links coming from trusted sites that will be related to your blog. When link building, you want to stay away from reciprocal linking since Google is beginning to discount these types of links. Creating discussion forums on sites such as MySpace and Ryze and dropping a link to your web site is a more effective way of link building and using social media.

Popularity: 10% [?]

Files under MySpace, Social Media, seo | 1 Comment | 1 Comment »