How Many Companies Are Using Their Blogs For Recruitment?

I firmly believe that the success of a corporation is heavily determined by the quality of the people they are able to recruit and retain. I would be interested in knowing what companies are using their public blog to promote their employer brand and connect with talented job candidates.

A sample blog used for recruitment is by Heather Leigh, a staffing manager at Microsoft. This type blog allows potential applicants to get to know Heather as a real person, thus enabling for a more lively conversation if any of those readers decide to apply.

Can a blog like the one by Heather Leigh ensure a better fit with your corporate culture? Fewer people are using the traditional help wanted ads to find a job. Instead, when a friend comes across an interesting blog, it will get people talking about it and the company.

So it seems that blogs can be a good tool for tapping the passive job seeker. The passive job seeker is the one not actively looking for a job, but can be persuaded to a better opportunity if one comes along. These types of people can be your “diamond in the rough” that all companies look for.

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